THE WISEONES STORY STARTED LIKE ANY GOOD STORY:
CONFUSION, DELIGHT, WET WIPES, NO SLEEP AND A BABY BOY CALLED GEORGE.
Founded by parents Tom and Gaby, WiseOnes began as their mission to create a safe, healthy home environment free of unnecessary toxins for their son George.
Gaby is a registered pharmacist and Tom is an overall biology and health geek. A dynamic duo! When starting to look for baby products for their little boy, they were disappointed to see how many popular brands were full of harmful nasties. With the goal of only reducing Georges exposure wherever practical, they spent countless hours sourcing lower-tox healthier options where possible.
Tom and Gaby felt so passionate about building lower-tox and healthier environments for kids and families to grow and thrive in, they made it their mission and WiseOnes was born.
We believe families deserve better access to safer, healthier and lower-tox products as well as information to help them reduce unnecessary exposure to harmful toxins.
OUR MAIN AMBITION IS TO BE A BRAND YOU CAN TRUST WHEN LOOKING FOR LOWER-TOX, SAFER AND HEALTHIER PRODUCTS TO HELP YOU AND YOUR FAMILY THRIVE.
